Create Beautiful Virtual Events with REAL FEEL
My new company is most definitely a Corona baby, born of the pandemic, or rather as a reaction to it. But it has allowed me to advance a theory more quickly that I would have done. My theory for some time has been that the digital space is used for very current and reactive communication – social media posting, call-to-action advertising, etc, but seldom used for long-term strategic communication, which has long been assigned to the live in-person communication channel. Global events, and the birth of Absolute Digital Communications will hopefully change this.
We craft communication for any digital channel, so for anything that doesn’t require an in-person event. We leave this to my other company, Absolute Corporate Events. These digital communication channels include virtual events, video production, web design and social media. We take a strategic message or objective and help to mould a digital vehicle to get this to the required audience with impact and lasting effect, this can often be a multi-channel solution.
The biggest challenges of realising a successful virtual event are lack of experience, expertise, and preparation. I have seen that many producers of virtual events are happy with the definition of virtual; that a virtual event is almost an event, virtually as good. I don’t accept this. A virtual event requires the same planning, pre-production, design and vision as an in-person event does.
When producing a virtual event you have to accept that something important has been lost – the in-person experience. So something new has to be added, or the event will never be quite as good, only virtually as good. We look at adding new elements to the event that are only possible in the digital space. Budgets go further, there are no physical boundaries, the is a more relaxed concept of real time and real space, so creativity has no boundaries – this is how we create beautiful virtual events with REAL FEEL.
This launch is very much part of a long term business plan, and we already have plans to develop new products and services within ADC that will help address the needs of next-generation and new-world clients. One I am most excited about is ‘Incentives without travel’, which will not only be useful now while travel is difficult, but also in the future as next-gen employees are motivated by more personalised rewards.
In times of crisis, it’s always better to do something, than to do nothing. Without change, nothing happens.
