Unique Selling Points:

• Natural Open-Air Legacy: Transformed over millions of years by elements like wind, lava, rain, and ice, this region serves as a captivating open-air museum. It stands as an integral part of Anatolian civilizations’ history.
• Living Enigma: With its vibrant local population, the region remains a living testament to its past, offering an ever-curious spectacle.
• World’s Oldest Wine Hub: Boasting dozens of native grape varieties, this area holds the distinction of being the world’s oldest wine-making hub.
  
• Cave Dwelling Luxuries: From luxurious to affordable options, the region provides an exceptional chance to stay, convene, indulge, and swim in authentic cave hotels. Notably, it features the sole Relais & Chateaux property in Turkey.

Value Propositions:

• Unparalleled Unique Site: Standing alone in its singularity, the region presents a distinctive landscape found nowhere else globally.
• Craftsmanship Haven: As Turkey’s premier handicrafts center, the area boasts rich artistic traditions like pottery making, carpet weaving, and kilim artistry.
• Proximity to Historic Wonders: Its proximity to sites like Çatalhöyük, the world’s largest and best-preserved Neolithic site, and Konya, the heart of ‘Whirling Dervishes’ and Sufism, adds to its allure.

MEP Touches:

• Raw Valley Experiences: MEP excels in curating and executing imaginative events in Cappadocia’s open valleys, allowing guests to immerse in its purest essence.
• Authentic Local Integration: From activities and meals to decorations and entertainment, every aspect resonates with the region’s spirit, deeply rooted in local customs and traditions.
• Scholar-Guided Insights: Offering access to esteemed scholars well-versed in the region’s history, ensuring groups gain profound insights during their visit.