The road to recovery: Making the hotel experience safe

Trust will play a huge role in travel recovery globally.

For travelers to feel confident, hotels and the rest of the travel ecosystem putting in place strict health and safety measures.

Cleanliness and hygiene will be major selling points. While guests have always trusted that hotels will be clean, now they will want proof. For example, they will want to know that a hotel is meeting new safety protocols set in place by government or industry bodies.

Turkey has a ‘Safe Tourism Certification Program’ which defines and advises an extensive series of measures to be taken with regards to transportation and accommodation of all Turkish citizens and international visitors who will spend their holidays in Turkey as well as the well-being and health conditions of passengers/guests and of employees working at touristic facilities.

Establishments that wish to apply for this verification program, which is compulsory for the facilities with 50 and more rooms and non-compulsory for facilities with less than 50 rooms and for other defined areas will be able to do so by applying to authorized international accreditation institutions.

For those who have an Accommodation Facilities registered by the Ministry of Tourism and local Municipalities listed and shown on the TGA (Turkey Tourism Promotion and Development Agency) web page.

These certificates are monthly so there is a monthly investigation done by the authorities.

Customers who would like to make a reservation could check the certified hotels before they book it from this page. Doing these customer feels safe and secure before their stay.

Human nature does not change.

According to Barbara Czyzewska, head of our Bachelor specialization in Luxury Brand Management at GLION

One of the most striking characteristics of the luxury sector is that spending is often based not on rational decision-making process and reasoning, but on emotions and feelings. While this unexpected crisis will undoubtedly have a strong impact on societies, it is unlikely to affect the very roots of human nature.

After potentially months of austerity and isolation, customers may, indeed, be willing to go back to their lives from before the pandemic and enjoy luxury services including luxury travel, entertainment, food and beverage, and spa services.

COVID-19 might have changed the way we work, interact, shop, and spend time. But it will not change who we are and what we want from life. Having had time to reflect, people will value authenticity and meaningful values more than ever before. And finally, after months of isolation and anxiety, customers around the world will want to experience life again.

Companies that can figure out how to offer experiences instead of services, will be leading the way.