Excellence in Destination Management through Sophisticated Consulting & Training by Seasoned Industry Pros.

ABOUT US

The corporate travel and groups industry is a crowded place these days. The internet has made the world smaller and it is very hard for companies to differentiate themselves in a saturated market. Added to this, there is an abundance of opportunities to spend marketing money on forums, events, adverts, networks…

We believe in taking care and caution to build a solid base before you leap forward. With our experienced team, we have developed a diverse range of tools, strategies and projects to help you maximise your ability to: operate, compete, sell and market your company in the business travel and MICE industries.

Suited to all budgets, we can offer you swift yet effective ways to establish a strong operational grounding and marketing capabilities and boost your business. How? Read on…

TRAINING/CONSULTANCY

We offer a range of training and consultancy services for DMOs, tourist offices, convention bureaux, hotels, venues, convention centres and DMCs. These cover such aspects as operational review and training, marketing and selling, ensuring the product and service is fit for purpose in the international market and delivery to the standard that clients in sophisticated source markets would seek and expect.

Overview of Services

Destination Consultancy

Setting up a CVB
Formulating the destination sell so it is fit for the international market
How to initially promote your destination: the first steps

Targeted Sales

Creating a Marketing Plan
Prospecting the right clientele & sales channels
Establishing the sales action plan
Who should action the plan?
Targets and ROI/ROO
Reports, findings and staged strategies

Targeted Sales

Creating a Marketing Plan
Adjusting to ‘selling’ in this changing nature of business
How to position & present
Prospecting the right clientele & sales channels
Establishing the sales action plan
Who should action the plan?
Targets and ROI/ROO
Reports, findings and staged strategies
Forums: yes or no?
Building long-lasting relationships

Operational Training

Educationals/FAM trips, sales calls and collateral material. The “dos” and “don’ts”
Training of sales and operational staff
How to respond to RFPs, various costing models
Operational delivery of conference and incentive programmes
Procurement and contracting
Product development
Key guidelines such as insurance, liabilities, risk assessments and CSR

Cost-Effective Digital Solutions

Database set up & management
Email marketing
Social Media presence & marketing
Surveys, reporting and feedback
Marketing strategies

OUR APPROACH

We are totally up front with clients and adhere to the following key principles:

To be realistic in terms of what can be achieved and the time frame for doing so

To become involved if we can make a difference and add genuine value

To work only on a project basis and not to entertain long term contractual agreements

To have a completely transparent charging model, mainly based on consultant’s time

To provide a range of different options, including downloadable sample templates, that can be used by you in the future.

Making clients happy and ensuring repeat business are key to our approach.

OUR TEAM

We have a strong core team, all of whom have their own different experiences and skills. Together, we have many decades of experience working for airlines, hotels, convention bureaux, DMCs and event management companies. They are all currently running their own businesses. Besides the main team, other consultants are brought in as appropriate on specific projects.

As well as principally working with one consultant, clients will always benefit from this combined expertise and experience.

The four main consultants are

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