Growing up in the industry Eda caught the “travel bug” and adopted MICE Industry as a lifestyle early on in her life. She has lived, studied and worked in 4 continents and tried her absolute best to soak in the best of everywhere she’s been. Her passion for people and her beloved country combined beautifully when she joined MEP to head the Business Development efforts. Eda took her certificate course on Digital Marketing and since then has been in charge of standardisation & optimisation, CRM, digital tools and business development at MEP. Additionally she heads the Sales efforts in North America and Asia. She concurrently serves on the Board of Directors of SITE Global.