Baku: A transformation for Events Industry
Author: Aytuğ Canbaz
Baku: A Stage for Global Collaboration at COP29
Baku isn’t just a city—it’s a story. From the historic Maiden Tower to the bustling streets of Targov and the ancient charm of Icherisheher, every corner of Azerbaijan’s capital tells a tale of resilience, heritage, and transformation. As the host city of COP29, Baku became a global stage for meaningful dialogue, and MEP Destination Business Solutions was proud to play a key role in supporting eight corporate clients during this monumental event.
The Heart of Baku: Where History Meets Innovation
Baku’s identity is deeply tied to its unique resources—both above and below ground. The city’s skyline reflects modern ambition, while its roots run deep into the historical significance of oil, or neft. This balance between resource wealth and forward-thinking sustainability made Baku the perfect backdrop for COP29’s critical mission: uniting nations to address the global climate crisis and keep the world below the 1.5°C temperature threshold.
Lessons from the Landscape: Archaeopolitics Reflections
In conversations with locals during our stay near Ağşehir (formerly known as Karaşehir), we learned how history shapes perception. Once darkened by oil extraction, the land was later renamed “Akşehir” (White City), symbolizing renewal and optimism. This transformation mirrors the global journey towards cleaner energy and environmental responsibility—a journey that MEP is proud to support.
Confidence and Collaboration: Building the Future Together
At MEP, we believe that confidence fuels collaboration, and collaboration shapes the future. Every decision we made, every client we served, and every logistical detail we perfected during COP29 was driven by this mindset. We didn’t just manage events—we helped create an environment where global leaders could focus on building a brighter, more sustainable future.
Why Baku Stood Out for COP29
COP29 isn’t just a conference—it’s a global milestone. The event brought together world leaders, experts, and stakeholders to align on a collective environmental vision. Baku, with its dual narrative of natural abundance and architectural ingenuity, served as a powerful metaphor: humanity must carefully manage the resources of today while paving the way for a sustainable tomorrow.
MEP’s Role: Precision and Excellence in Action
Serving eight diverse corporate clients across multiple event venues, MEP demonstrated agility, precision, and creativity throughout COP29. From orchestrating seamless logistics to curating impactful experiences, our team navigated the unique demands of each client with confidence and expertise. Operating across venues, hotels, and conference spaces, MEP ensured that every moment contributed to the larger purpose of the summit.
Baku’s story doesn’t end with COP29, and neither does ours. At MEP Destination Business Solutions, we’re ready to continue bringing purpose-driven events to life, in Azerbaijan and beyond.
